Anticipated Release: Holiday 2023
The sneaker world is buzzing with excitement as Jordan Brand prepares to drop the highly anticipated Air Jordan 4 "Reimagined Bred", bringing fresh energy to one of the most iconic colorways in basketball history.
Heritage Meets Innovation
This "Reimagined" version stays true to the 1989 original's DNA while introducing premium updates:
- Classic black, cement grey, and fire red color blocking
- Premium leather construction replacing the original nubuck
- Updated shaping for a more authentic retro look
- Original "NIKE AIR" branding on the heel
- New insole padding for modern comfort
Why This Release Matters
The 2023 "Reimagined" treatment marks a significant anniversary for this silhouette that essentially defined sneaker culture. Originally nicknamed the "Bred" for its black/red color scheme, the AJ4 was:
- First worn by MJ during his legendary "Shot" over Craig Ehlo in the 1989 playoffs
- Featured in Spike Lee's iconic "Do the Right Thing" film
- One of the first performance basketball shoes adopted by streetwear enthusiasts
How to Cop
Given the intense hype, expect these to sell out within minutes:
- Retail price: $210-$230 USD
- Available through SNKRS app, select retailers, and Jordan Brand flagship stores
- Suggested strategy: Enter all possible raffles and be queue-ready at drop time