A Legendary Colorway Gets the "Reimagined" Treatment

The sneaker community is buzzing with excitement as Jordan Brand prepares to drop the Air Jordan 4 "Reimagined Bred", a contemporary take on one of the most coveted colorways in basketball history. This 2024 release follows Nike's successful "Reimagined" series that previously gave new life to classics like the AJ1 "Lost & Found."

Air Jordan 4 Reimagined Bred mockup

Render of the upcoming Air Jordan 4 "Reimagined Bred" (mockup)

Key Design Upgrades

  • Premium materials:
  • Aged accents:
  • Nostalgic details:
  • Enhanced comfort:

Why This Release Matters

First seen on Michael Jordan during the 1989 playoffs, the "Bred" (Black/Red) colorway represents a pivotal moment in sneaker culture. The Reimagined version honors this legacy while meeting modern collector demands for premium materials and vintage aesthetics.

"The original 1989 Bred 4s changed sneaker design forever. This reinterpretation could become the definitive version for a new generation of collectors." - Marcus Jordan, Sneaker Historian