Air Jordan 4 "Reimagined Bred": The Icon Returns in 2024
The sneaker world is buzzing with excitement as Jordan Brand announces the return of one of its most legendary silhouettes – the Air Jordan 4 "Reimagined Bred". Scheduled to drop in 2024 alongside other highly anticipated releases like the Air Jordan 11 "DMP" and Air Jordan 4 "Military Blue," this reimagined classic is already generating massive hype.

A Legacy Reborn
The original "Bred" (Black/Red) colorway of the Air Jordan 4 debuted in 1989 and quickly became one of the most iconic basketball sneakers of all time. Worn by Michael Jordan during pivotal moments in his career, the design features:
- Sleek black nubuck upper
- Contrasting fire red accents
- Visible Air cushioning
- Iconic wing eyelets and plastic lace locks
What's New in the Reimagined Version?
While maintaining the original's DNA, Jordan Brand has implemented several premium updates:
Materials Upgrade
Replacing the traditional leather with buttery soft nubuck across the entire upper for a luxe feel
Vintage Touches
Special distressing techniques applied to mimic years of wear while being brand new
Enhanced Comfort
Modern cushioning technology subtly integrated into the classic design
Collector's Corner
Sneaker analysts predict this could be the
- The original 1989 pair selling for $20,000+ in deadstock condition
- Previous "Reimagined" Jordan releases doubling in value post-release
- Strong nostalgia for the product placement in cult classic films
Release Details
Style Code: | DC7770-001 |
Colorway: | Black/Fire Red-Cement Grey-White |
Release Date: | February 17, 2024 (Tentative) |
Retail Price: | $220 USD |
*Release information subject to change by Nike/Jordan Brand
Will you be trying to cop the Air Jordan 4 "Reimagined Bred"? Follow @sneakernews for official updates and raffle information as we get closer to release date!