Expected Release: Fall 2024
Retail Price: $220 USD
History Repeats Itself
The legendary Air Jordan 4 "Bred" colorway is getting a modern reinterpretation as part of Jordan Brand's Reimagined series. Originally released in 1989 and reissued several times since, the black/red silhouette remains one of the most coveted sneakers in history.
What's New in the Reimagined Version?
While staying true to the original design language, the 2024 "Reimagined" version introduces premium updates:
- Luxurious tumbled leather upper replacing the original durabuck
- Authentic vintage-aged detailing on midsole and Wings logos
- Enhanced comfort through modern midsole technology
- Slight tweaks to the heel tab and eyelets for contemporary wearability
Why Sneakerheads Are Excited
This isn't just another retro - the "Reimagined" label means Jordan Brand selected designers to thoughtfully update the classic with premium materials while respecting its heritage. Early leaked images show a perfect balance between archival accuracy and tasteful modern upgrades.
The "Bred" (black/red) colorway holds special significance as it was worn by Michael Jordan during his legendary "The Shot" game-winner against Cleveland in 1989.
Pro Tip: