The sneaker world is buzzing with excitement as Jordan Brand announces the return of one of its most legendary colorways - the Air Jordan 4 "Reimagined Bred". This isn't just another retro though; this release comes with serious upgrades that honor the original while pushing the silhouette forward.
The Legacy Continues
First appearing in 1989 as Michael Jordan's championship-winning shoe, the "Bred" (black/red) colorway of the AJ4 became an instant classic. Two subsequent retro releases (1999 and 2012) maintained strict adherence to the OG design, but this 2023 version dares to reinterpret the classic.
What's New in the Reimagined Version?
- Premium Materials:
- Nike Air Branding:
- Updated Cushioning:
- Design Touches:
- Nike Air Branding:
Release Details:
Release Date:
Colorway:
Style Code:
Retail Price:
Why These Will Sell Out Instantly
Sneaker analysts predict this may be the most hyped Jordan release of late 2023 due to three key factors:
- The "Reimagined" series' new success after positive reception of the AJ1 Lost & Found
- The controversial—but respected—decision not to artificially distress these like past reimagined models
- The current marketplace value of previous AJ4 Bred retros ($700+ for deadstock pairs)
"This might be Jordan Brand's perfect balance between nostalgia and innovation. They maintained what collectors loved while actually improving materials and comfort." - Marcus Jordan, Trophy Room
Secure Your Pair: Pro Tips
Given the overwhelming demand expected, we recommend:
- Following the Nike SNKRS app for exact drop timing
- Entering raffles at premium boutiques like Foot Locker and END Clothing
- Setting up accounts with retailers in advance to streamline checkout processes
Whether you're a vintage Jordan collector or new to the sneaker game, the Air Jordan 4 "Reimagined Bred" represents both a piece of basketball history and a modern style statement. The sneakers are projected to ship with special packaging to commemorate this meaningful release.