The Air Jordan 4 "Reimagined Bred": A Modern Take on a Classic Icon
The sneaker world is buzzing with excitement as Jordan Brand prepares to drop the Air Jordan 4 "Reimagined Bred", a fresh interpretation of the legendary 1989 silhouette that helped define the golden era of basketball footwear.
Design & Updates
The "Reimagined" treatment brings contemporary materials and slight modifications while preserving the iconic elements that made the original "Bred" colorway so legendary
- Premium materials:
- Authentic touches:
- Nostalgic details:
- Color-blocking:
- Authentic touches:
The Original Legacy
The OG "Bred" colorway debuted at a pivotal moment in basketball and sneaker culture. Worn by MJ for his famous shot over Craig Ehlo in the 1989 playoffs, the contrast of black and red represents one of the most defiant color combinations in sports history at a time when the NBA had strict uniform policies.
"The Air Jordan IV Bred isn't just a shoe - it's a symbol of rebellion. That 1989 playoff run changed everything."— DJ Clark Kent, sneaker collector and culture commentator
Why This Drop Matters
Several factors contribute to the massive hype around this release:
- The Jordan 4 silhouette has resurgence in popularity
- Bred-color Jordans always have highest resale values
- Only the second time this colorway has been reissued in a decade
- The "Reimagined" designation means new supply after market speculation
How To Cop
Anticipated Release Date:
Expected Retail:
Where to buy:
Pro Tip: Follow official Jordan Brand social channels for eventual draws versus first-come drops. Bots will be aggressive for this release.