Air Jordan 4 "Reimagined Bred": The Icon Returns With Premium Updates
One of the most anticipated releases of 2024, the Air Jordan 4 "Reimagined Bred", brings back the legendary 1989 basketball silhouette with contemporary premium upgrades that will excite collectors and sneakerheads alike.
Reviving a Legend

The "Reimagined" treatment ushers in several key changes from the original 1989 design:
- Premium Leather Construction
- Modified Shape
- Updated Details
- Back to Basics Colorway
Sneakerhead Frenzy
The Air Jordan 4 holds a special place in Jordan Brand history as the shoe Michael Jordan wore during his iconic "The Shot" moment against the Cavaliers in the 1989 playoffs.
"This might be the ultimate 'if you know, you know' Jordan release. That leather treatment looks absolutely premium." - @SneakerShowTV
Resell values for DS pairs of the original 1989 and 1999 retros have surged in anticipation, with many collectors opting to sell their older pairs to fund this upgraded version.
Release Specifications
Release Date
Holiday 2024
Colorway
Black/Fire Red-Cement Grey-White
Style Code
DH6927-061
Retail Price
$210 USD
*Global release through Nike SNKRS app, select retailers and Jordan Brand flagship stores