Sneakerheads, mark your calendars – the Air Jordan 4 "Reimagined Bred" is coming to redefine shoe culture once again. This re-release is more than just a retro; it's a complete reimagining of one of the most iconic colorways in sneaker history.

A Legacy Reborn
Originally released in 1989 as the "Black-Cement" colorway, the Bred (Black/Red) AJ4 became an instant classic with its bold color blocking and unique mesh detailing. Now, thirty-five years later, Jordan Brand gives this legend the "reimagined" treatment, keeping the OG spirit while upgrading materials for the modern era.
"The 4 was always meant to push boundaries, and this reimagined version does exactly that" - Jordan Brand designer
What Makes It "Reimagined"?
- Genuine premium leather upper
- Age-defying midsole
- 35th anniversary branding
- Special edition box
- Fearless


Drop Date + How to Cop
Scheduled for a
Style Code | Colorway | Retail PriceRelease Date | |
---|---|---|---|
DH7138-006 | Black/Cement Grey-Fire Red | $220 | March 9, 2024 |
Available through:
- Nike SNKRS App
- Jordan Brand stores
- Authorized retailers worldwide
For OG fans and new hypebeasts alike, this reimagined take on the Bred 4 stands as both a celebration of one of Jordan's most historic playoff colors and a sign that the Jordan brand still knows how to push silhouette innovation forward. This may well be 2024's sneaker of the year contender.