Home > The Hype is Real: Air Jordan 4 "Reimagined Bred" Set to Shake the Sneaker World

The Hype is Real: Air Jordan 4 "Reimagined Bred" Set to Shake the Sneaker World

2025-07-06
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Sneakerheads, mark your calendars – the Air Jordan 4 "Reimagined Bred" is coming to redefine shoe culture once again. This re-release is more than just a retro; it's a complete reimagining of one of the most iconic colorways in sneaker history.

Air Jordan 4 Reimagined Bred Official Shot

A Legacy Reborn

Originally released in 1989 as the "Black-Cement" colorway, the Bred (Black/Red) AJ4 became an instant classic with its bold color blocking and unique mesh detailing. Now, thirty-five years later, Jordan Brand gives this legend the "reimagined" treatment, keeping the OG spirit while upgrading materials for the modern era.

"The 4 was always meant to push boundaries, and this reimagined version does exactly that" - Jordan Brand designer

What Makes It "Reimagined"?

  • Genuine premium leather upper
  • Age-defying midsole
  • 35th anniversary branding
  • Special edition box
  • Fearless
The revised tongue detailing Enhanced sole design details

Drop Date + How to Cop

Scheduled for a

Style Code ColorwayRetail Price Release Date
DH7138-006 Black/Cement Grey-Fire Red $220 March 9, 2024

Available through:

  • Nike SNKRS App
  • Jordan Brand stores
  • Authorized retailers worldwide

For OG fans and new hypebeasts alike, this reimagined take on the Bred 4 stands as both a celebration of one of Jordan's most historic playoff colors and a sign that the Jordan brand still knows how to push silhouette innovation forward. This may well be 2024's sneaker of the year contender.

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