The highly anticipated silhouette gets the minimalist treatment following the successful GEL-Kayano 14 drop.
Hot on the heels of another sold-out GEL-Kayano 14JJJJoundASICSGEL-Quantum 360, set for release on June 26th.
First previewed by the Montreal-based design studio back in May, the sneaker has now received its full, detailed unveiling, confirming the speculation and excitement from sneaker enthusiasts.
The Silhouette & Design Language
True to JJJJound's signature aesthetic, the collaboration strips the technologically complex GEL-Quantum 360 model down to its essentials. The design focuses on tonal, muted color palettes—expect classic JJJJound hues like off-white, grey, and beige—that emphasize form, material, and texture over overt branding.
The shoe leverages the 360-degree GEL cushioning system
Strategic Momentum
This release follows a now-familiar pattern: after creating instant sell-outs with their reimagination of the retro GEL-Kayano 14, the partners quickly shift focus to a different, often more technologically forward ASICS model. This strategy not only satisfies the core audience but also expands the collaborative vision across the ASICS performance archive.
The June 26th launchJJJJound webstore