A Full Unveiling

Initially teased by the Montreal-based design studio in May, the collaboration has now been fully unveiled. JJJJound's signature minimalist ethos is applied thoroughly to ASICS' technically complex silhouette, resulting in a shoe that emphasizes texture and tonal harmony over bold branding.

Design Breakdown

  • Colorway:
  • Materials:
  • Branding:
  • Tech:GEL-Quantum 360

Strategic Momentum

This release continues a highly successful partnership strategy for both entities. Following the rapid sell-out of their previous GEL-Kayano 14 collaborations, this GEL-Quantum 360 project leverages existing hype while exploring a different, more structurally pronounced model within the ASICS archive.

The JJJJound x ASICS GEL-Quantum 360JJJJound websiteASICS