The Montreal-based studio confirms the details of its latest minimalist take on a technical ASICS silhouette.
Following swiftly on the success of another sold-out GEL-Kayano 14 duo, the collaborative partnership between JJJJound and ASICS shows no signs of slowing down. The next project, focusing on the technical GEL-Quantum 360June 26th.
The unveiled JJJJound x ASICS GEL-Quantum 360. (Image: JJJJound)
First teased by the Montreal design studio in May, the sneaker has now received its comprehensive public reveal. True to JJJJound's signature ethos, the collaboration strips back the complex runner to its essential forms, emphasizing a muted, sophisticated palette and premium material execution.
What to Expect from the Collaboration
The GEL-Quantum 360 is known for its full-length GEL cushioning and futuristic design. JJJJound's interpretation is expected to apply its minimalist lens to this framework, likely featuring:
- A cohesive, tonal color scheme.
- Subtle JJJJound brand detailing.
- An emphasis on texture and material quality over overt branding.
This release continues a proven strategy of applying JJJJound's understated aesthetic to iconic performance models, creating highly coveted hybrids of sportswear and contemporary design.
Mark your calendars for June 26th. The sneakers will be available through select JJJJound stockists, the ASICS web store, and likely via a raffle on the JJJJound website.