Hot on the heels of another sold-out GEL-Kayano 14 duo, JJJJound and ASICS are keeping their momentum going with a GEL-Quantum 360 collaboration on June 26th. The Montreal design studio unveiled the sneaker back in May and has now gone public with a full unveiling.
The Collaborative Design
This unexpected partnership showcases JJJJound's minimalist approach applied to ASICS' performance silhouette. The GEL-Quantum 360 receives a muted tonal treatment across its engineered mesh upper, with subdued branding that speaks to JJJJound's understated aesthetics.
Technical Details
- Full-length GEL cushioning system
- Engineered mesh upper with suede overlays
- OrthoLite™ X-40 sockliner
- Signature JJJJound co-branding on tongue and heel
Launch Information
The JJJJound x ASICS GEL-Quantum 360JJJJound.comJune 26th, 2023, with an expected retail price of $200 USD.
Following the Success
This marks the second ASICS collaboration for the Montreal-based studio, following their critically acclaimed GEL-Kayano 14 release last February that sold out within minutes across all colorways.
Sneaker analysts predict similar demand for this GEL-Quantum 360 collab, given JJJJound's cult following and ASICS' growing popularity in the lifestyle footwear market.