Following the rapid sell-out of their recent GEL-Kayano 14 collection, the creative partnership between Montreal's esteemed design studio JJJJound and Japanese sportswear giant ASICS continues to accelerate. The next highly anticipated release—a collaborative take on the ASICS GEL-Quantum 360—is officially locked in for June 26th.
From Teaser to Full Reveal
First teased by JJJJound in May, the design has now been fully unveiled to the public, showcasing the studio's signature minimalist approach applied to ASICS' advanced technical silhouette.
A Study in Refined Simplicity
True to JJJJound's design philosophy, the GEL-Quantum 360 collaboration appears in a clean, monochromatic look. The complex web-like upper structure of the shoe is rendered in a subdued grey tone, creating a cohesive and textured yet understated aesthetic. This is complemented by the iconic GEL cushioning unit in the midsole, which provides a stark, translucent contrast. Muted brandings on the tongue and heel complete the sophisticated, quiet luxury feel that has become JJJJound's trademark.
Continuing the Momentum
This release solidifies the successful synergy between JJJJound's vision of everyday essentials and ASICS' performance heritage. Coming directly after another successful (and sold-out) joint project, the GEL-Quantum 360 collaboration is poised to be one of the most sought-after sneaker releases of the summer, expected to attract both dedicated sneaker enthusiasts and design-focused consumers alike.
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