The Legacy Reborn: Air Jordan 4 "Reimagined Bred" Arrives in Stunning Detail
Anticipated Release: 2024
Estimated Retail: $210 USD
In the pantheon of sneaker history, few models command the respect and adoration of the Air Jordan 4. And among the AJ4 colorways, the classic "Bred" (Black/Red) stands as an undisputed king. Now, Jordan Brand is bringing this legendary silhouette back in a "Reimagined" version that pays homage to its heritage while introducing premium updates that will make collectors and casual wearers alike take notice.
What Makes It "Reimagined"?
Premium Leather Construction
Departing from the original's durabuck material, the Reimagined Bred features supple full-grain leather throughout the upper. This luxurious upgrade gives the shoe a richer look and feel while maintaining the iconic silhouette that made the AJ4 so revolutionary when it first debuted in 1989.
Authentic Color Blocking
Jordan Brand wisely preserved the iconic color scheme that made the original so timeless. The deep black base is punctuated by fiery red accents on the midsole, tongue branding, and heel tab, creating that classic "Bred" aesthetic that has remained relevant for decades.
Nostalgic Details
The Reimagined version maintains all the signature AJ4 elements: the plastic wing eyelets, mesh netting on the side panels, and the standalone Nike Air branding on the heel—a feature removed from many retro models but restored here for authentic appeal.
More Than Just a Sneaker
The original Air Jordan 4 "Bred" gained legendary status not just for its design, but for its cultural moments. Most famously, it was the shoe Michael Jordan wore when he hit "The Shot" over Craig Ehlo during the 1989 NBA playoffs—a buzzer-beater that cemented his legacy and made this particular colorway iconic.
This Reimagined version arrives as part of Jordan Brand's growing "Reimagined" series, which has previously included the massively popular Chicago AJ1 Lost and Found. The approach demonstrates Jordan Brand's commitment to honoring its heritage while pushing design forward.
How to Cop
Given the anticipated demand for the Air Jordan 4 "Reimagined Bred," securing a pair will require strategy:
- Follow official Jordan Brand social media for precise release details
- Sign up for raffles through authorized retailers
- Be prepared on release day with multiple devices
- Consider the SNKRS app as your primary purchase method
For those who miss out on retail, resale prices are expected to be significant but potentially more reasonable than some other grail releases due to presumed larger production numbers.
The Air Jordan 4 "Reimagined Bred" represents the perfect storm of sneaker culture: heritage design, premium materials, and legendary status. Whether you're a longtime collector who remembers the original or a new enthusiast discovering the magic of the AJ4, this release promises to be one of the most significant of the year. The king of the AJ4 colorways has returned, reimagined for a new generation while staying true to what made it legendary.