The Legacy Reborn: Air Jordan 4 "Reimagined Bred"
Anticipated Release: 2024
Expected Price: $220 USD
In the pantheon of sneaker culture, few silhouettes command as much respect as the Air Jordan 4. And among the 4's legendary colorways, the original 1989 "Bred" stands as an undisputed icon. Now, Jordan Brand is bringing back this masterpiece with a revolutionary twist in the Air Jordan 4 "Reimagined Bred."
What Makes It "Reimagined"?
Premium Leather Construction
Departing from the original's durable nubuck, the Reimagined version features supple full-grain leather across the upper. This elevates the shoe's luxury feel while maintaining the rugged aesthetic that made the original so beloved.
Authentic Aging Process
Jordan Brand has employed specialized techniques to give the "Reimagined Bred" a tastefully aged appearance right out of the box. The midsole features a subtle vintage tint, reminiscent of a well-preserved pair from the original era.
Classic Color Blocking
Staying true to the original formula, the shoe features the iconic black, cement grey, and fire red color scheme that made the Bred colorway instantly recognizable. The contrast between the black leather upper and red detailing remains as striking as ever.
More Than Just A Shoe
The original Bred 4 gained legendary status partly due to Michael Jordan's iconic "The Shot" over Craig Ehlo in the 1989 NBA playoffs. This Reimagined version pays homage to that historic moment while introducing the classic to a new generation of sneaker enthusiasts.
How It Stacks Up Against Other Releases
Air Jordan 11 "DMP"
While the Defining Moments Pack celebrates achievements with luxury details, the Reimagined Bred focuses on authentically recreating a classic with modern manufacturing techniques and premium materials.
Air Jordan 4 "Military Blue"
Another classic 4 colorway returning in 2024, the Military Blue offers a cleaner, summer-ready alternative to the bold, statement-making Bred colorway.
Why This Release Matters
The "Reimagined" series represents Jordan Brand's commitment to honoring its heritage while pushing design forward. For collectors, this release offers the perfect blend of nostalgic design and contemporary craftsmanship that bridges generations of sneaker culture.
"The Reimagined Bred 4 isn't just another retro—it's a love letter to one of the most important basketball shoes ever created, reinterpreted for the modern era."
Getting Your Pair
Given the anticipation surrounding this release, expect intense demand. Prepare for the drop by:
- Following official Jordan Brand release calendars
- Registering for raffles through authorized retailers
- Being ready on SNKRS app at drop time
- Checking with local boutiques for in-person releases