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The "Reimagined" Treatment
The Air Jordan 4 "Reimagined Bred" takes everything fans loved about the 1989 original and elevates it with modern construction technology. This iteration features premium full-grain leather materials replacing the original durabuck, giving the shoe a more luxurious look while maintaining its classic aesthetic.
Signature details remain intact including the iconic:
- Mesh side panels with plastic supports
- Cement grey textured mudguard
- Tongue tag displaying the Jumpman logo
- Horizontal lace loops with plastic tracking
- Classic "Nike Air" branding on the heel
Legacy of the Bred Colorway
Originally debuted in 1989 due for Michael Jordan's MVP-caliber season, the black/red ("Bred") colorway became instantly recognizable when MJ famously wore them during "The Shot" game-winner against Cleveland in the first round of the playoffs.
"This isn't just another retro - the Reimagined series represents Nike/JB's commitment to recapturing original magic while eliminating historical compromises in materials."
Sneakerhead Anticipation
Early previews have sent hype levels skyrocketing across sneaker communities:
300K+
StockX Watches
#1
Most Anticipated Release of 2024 (Complex)
235K+
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