JJJJound and ASICS Reveal Collaborative GEL-Quantum 360 Releasing June 26th
Release Date:
Fresh off the success of their completely sold-out GEL-Kayano 14 collection, the partnership between Montreal-based design studio JJJJound and Japanese sportswear giant ASICS continues to gain momentum. The collaborative forces have shifted their focus to the technologically advanced GEL-Quantum 360 model, with a full launch scheduled for June 26th.
Originally teased by JJJJound in May, the sneaker has now been officially unveiled to the public, offering a complete look at the simplified and refined design approach the studio is known for.
Design Breakdown
Staying true to JJJJound's minimalist aesthetic, the collaborative GEL-Quantum 360 tones down the original's vibrant colorways in favor of a more subdued and versatile palette. The upper is crafted from premium materials, offering a clean and sophisticated look that contrasts with the shoe's complex cushioning system.
The defining feature of the GEL-Quantum 360—the 360-degree GEL cushioning unit in the midsole—remains visually prominent, providing not only exceptional comfort but also a distinctive, modern silhouette. The collaboration is expected to feature signature JJJJound branding on the tongue and heel, seamlessly integrated into the design.
This partnership represents a meeting of minds: ASICS's dedication to performance innovation and JJJJound's mastery of understated, elevated design. Following the rapid sell-out of their previous project, anticipation is extremely high for this GEL-Quantum 360, making it one of the most sought-after releases of the month.
Be sure to mark your calendars for June 26th.
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