JJJJound x ASICS GEL-Quantum 360 Collaboration Drops June 26th
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Hot on the heels of another sold-out GEL-Kayano 14 duo, the notoriously selective Montreal design studio JJJJound is continuing its partnership with ASICS through a sophisticated take on the GEL-Quantum 360 silhouette. Following an initial tease in May, the full design has now been officially unveiled, confirming the clean, minimalist aesthetic that has become synonymous with the JJJJound brand.
Design & Aesthetic
True to JJJJound's design philosophy, the collaborative GEL-Quantum 360 strips away excess branding and loud color schemes. The sneaker presents a muted, tonal look, likely emphasizing materials and subtle texture over graphic statements. The technical profile of the Asics GEL-Quantum 360—known for its full-length GEL cushioning and distinctive midsole—is recontextualized through JJJJound's refined, everyday luxury lens.
Building Momentum
This release continues a proven and successful collaboration between the two entities. Their previous projects, including the sold-out GEL-Kayano 14 colorways, have been met with high demand in the market, solidifying the partnership as a significant one in the contemporary sneaker landscape. This new GEL-Quantum 360 project demonstrates a shared commitment to merging performance heritage with understated contemporary design.
How To Buy
The JJJJound x ASICS GEL-Quantum 360 collaboration will be available starting June 26th, 2023.
- Expected via JJJJound.com
- Expected via ASICS.com
- At selected premium sneaker and fashion stockists worldwide
Given the track record of this collaboration, high demand and a quick sell-out are anticipated.