Following swiftly on the success of their completely sold-out GEL-Kayano 14 two-pack, the strategic partnership between JJJJound and ASICS shows no signs of slowing down. The coveted Montreal-based design studio and the Japanese sportswear giant are set to continue their hot streak with a highly anticipated collaboration on the GEL-Quantum 360 model, scheduled for release on June 26th.

After offering a first glimpse to their audience back in May, JJJJound has now pulled back the curtain completely, giving sneaker enthusiasts a full and detailed look at the upcoming release. This official unveiling confirms the design cues and aesthetics that have become synonymous with the JJJJound brand.

Understated Luxury and Technical Design

The JJJJound x ASICS GEL-Quantum 360 stays true to the studio's minimalist philosophy. The sneaker utilizes a muted, tonal color palette, likely emphasizing earthy or neutral tones that allow its advanced structure to take center stage. The complex silhouette of the GEL-Quantum 360, renowned for its 360-degree GEL cushioning technology, is reimagined through JJJJound’s refined lens, resulting in a versatile piece that bridges the gap between high-performance sportswear and contemporary lifestyle wear.

This collaboration highlights the unique heel counter and the extensive use of GEL cushioning that the model is known for, but recontextualizes it within a cohesive and understated design framework. The materials appear to be premium, aligning with JJJJound's reputation for high-quality craftsmanship and thoughtful curation.

A Continuation of a Winning Formula

The success of their previous GEL-Kayano 14 collaborations, which sold out almost instantly, has built significant anticipation for this next project. It demonstrates a shared vision between JJJJound and ASICS for reviving and redesigning iconic running silhouettes with a modern, minimalist touch. This release is poised to be another must-have for collectors and fans of both brands, likely following in the footsteps of its predecessors with a quick sell-out.

Mark your calendars for June 26th. The JJJJound x ASICS GEL-Quantum 360 collaboration will be available through select retailers and the respective brand's online stores.