The sneaker world is buzzing with anticipation for several major releases, but one silhouette stands out as the crown jewel of 2024's lineup: the Air Jordan 4 "Reimagined Bred." This isn't just another retro—it's a thoughtful recreation that honors Michael Jordan's legacy while incorporating modern craftsmanship that today's enthusiasts demand.
The Legacy of the "Bred" Colorway
Originally released in 1989, the black/red colorway—colloquially known as "Bred"—is etched in basketball history. It was in these very sneakers that Michael Jordan hit "The Shot" over Craig Ehlo during the 1989 NBA playoffs, cementing both his legacy and the AJ4's place in sneaker lore.
- 1989:
- 1999:
- 2012:
- 2019:
- 1999:
What Makes This "Reimagined" Version Special?
Premium Materials
Unlike previous versions that used ballistic mesh and durable plastics, the Reimagined Bred features:
- Full-grain leather upper instead of durabuck
- Softer, more flexible side cages
- Enhanced cushioning in the collar
Authentic Details
Jordan Brand has gone to great lengths to maintain the shoe's original DNA:
- Original "Nike Air" branding on the heel
- Faithful color blocking with true black and varsity red
- Correct midsole speckling pattern
Modern Comfort
While staying true to the original design, the Reimagined version incorporates:
- Improved Air Sole unit for better impact protection
- Updated insole with premium foam
- Reinforced stitching in high-stress areas
Why This Release Matters
The Air Jordan 4 Reimagined Bred represents a shift in how Jordan Brand approaches retros. Instead of simply reissuing classic colorways, they're thoughtfully updating them with better materials and construction while preserving what made them iconic in the first place.
"This is what we've been asking for—classic designs executed with modern premium materials. The Reimagined series sets a new standard for what retro releases should be." - Mark Johnson, Vintage Kicks Collective
Release Details & Anticipation
Given the immense popularity of the Bred colorway and the positive reception to the Reimagined treatment, expect this release to sell out within minutes. Resale prices are projected to start at 2x retail immediately following the drop.
The Final Verdict
The Air Jordan 4 "Reimagined Bred" isn't just another sneaker release—it's a masterclass in honoring heritage while embracing progress. For older collectors, it brings back cherished memories with improved comfort. For newer enthusiasts, it offers a chance to own a piece of history executed to contemporary standards. In a year filled with excellent Jordan releases, the Reimagined Bred stands as a must-cop grail that bridges generations of sneaker culture.