Home > Air Jordan 4 "Reimagined Bred": The Icon That's Sparking 2023's Biggest Hype

Air Jordan 4 "Reimagined Bred": The Icon That's Sparking 2023's Biggest Hype

2025-07-01
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Anticipated release: Fall 2023

The sneaker world is buzzing with anticipation as Jordan Brand prepares to drop the Air Jordan 4 "Reimagined Bred"

Air Jordan 4 Reimagined Bred - Official Product Shot
The classic Bred colorway gets premium "Reimagined" materials for 2023

The Legacy of Flight

Originally releasing in , the OG "Bred" AJ4 marked three revolutionary developments:

  • The visible Air cushioning that defined performance
  • The infamous "Wings" silhouette that created Jordan's flight aesthetic
  • The first Jordan worn during a championship-clinching game
"We wanted Michael to look like he was suspended in air – the 4 was where that concept truly took flight." - Tinker Hatfield

2023 Reimagined Updates

Premium Materials

Authentic full-grain leather replaces the original durabuck, developing rich character as it breaks in

Nostalgic Packaging

Special box featuring throwback logo design and MJ's 1989 stats

Embellished Storytelling

Special heel tab embossing and hidden "Reimagined" markings on inner liner

The Resale Forecast

Early projections suggest:

Size Retail Price Projected Resale
Men's 9-11 $225 $450-$600
Grade School $180 $350-$425
Hype Level: 95%

Loyalty raffles begin November. Join Nike Member Early Access Of course, these AJ4s have the telltale Nike barcode patterned soles that reveal excellent traction.

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