History Reborn
The Air Jordan 4 "Bred" originally debuted in 1989, designed by the legendary Tinker Hatfield. This iconic silhouette not only defined an era but possibly saved Michael Jordan's career with its iconic "shot" against the Cleveland Cavaliers. Now, decades later, Jordan Brand is bringing back this legend with a "Reimagined" treatment that honors its heritage while pushing forward with modern craftsmanship.
What Makes It "Reimagined"?
Unlike the 2019 retro, the "Reimagined" version presents significant updates that differentiate it from previous releases:
Premium Leather Upper
Jordan Brand replaces the traditional durabuck with a buttery soft leather construction, similar to the approach taken with the recent "Reimagined" Jordan 3s. This upgrade elevates the sneaker's luxury feel while maintaining the iconic "Bred" color blocking.
Aged Midsole
The signature cement grey elements now feature a pre-yellowed, vintage-inspired finish. This "lived-in" look gives the sneaker immediate character and pays homage to the natural aging process of original pairs.
Authentic Details
From the classic Nike Air branding on the heel to the black contrasting tongue and vibrant fire red accents, every detail remains faithful to the original design that captured hearts over three decades ago.
Why the Hype is Real
The "Bred" colorway represents one of the most significant moments in sneaker history. This "Reimagined" version follows Jordan Brand's successful formula of blending nostalgia with premium materials that today's collectors and enthusiasts crave. Positioned alongside other major releases like the Air Jordan 11 "DMP" and Air Jordan 4 "Military Blue," this drop represents a trifecta of must-have retro releases that will undoubtedly dominate the sneaker conversation.