Nike brings back the iconic 1989 colorway with modern touches
Few sneakers command the respect of the original Air Jordan 4 "Bred" colorway that debuted in 1989. This year, Nike's "Reimagined" series gives this basketball icon a contemporary makeover while staying true to the spirit that made it legendary.
What's New About the Reimagined Version?
- Premium Leather Upper: Replaces the traditional durabuck with luxurious soft leather
- Aged Midsole: Features a vintage-inspired outsoles for that "90s OG" look
- Original Branding: Keeps the iconic "Nike Air" heel tab and woven tongue tag
- Improved Comfort: Modern cushioning technology enhances the 1989 silhouette
Release Details
| Style Code: | DD4077-000 |
|---|---|
| Release Date: | December 9, 2023 (Anniversary of original drop) |
| Retail Price: | $210 USD |
| Available At: | SNKRS App, select retailers, and Jordan Brand stores |
Why This Release Matters
The original "Bred" colorway was trailblazing - helping transition basketball shoes onto city streets worldwide. Michael Jordan wearing the black/red 4s during his seminal "Shot" over Craig Ehlo cemented its iconic status.
""You rarely see retro plus executions done this thoughtfully. The aged midsole brings back that feeling of finding deadstock under someone's bed 20 years later."" - Jacques Slade, sneaker culture expert