The Return of an Icon: Air Jordan 4 "Reimagined Bred"
The sneaker world is buzzing with excitement as Jordan Brand prepares to drop one of its most legendary colorways in a reimagined form - the Air Jordan 4 "Reimagined Bred".
A Legacy Reborn
Originally released in 1989, the "Bred" (Black/Red) colorway holds a special place in sneaker history. This reimagined version pays homage to the classic while incorporating modern design sensibilities.
Michael Jordan famously wore these during his legendary "The Shot" game-winning buzzer beater against the Cavaliers during the 1989 playoffs, forever cementing the AJ4 Bred in basketball lore.
What's New in the Reimagined Version
Premium Materials:
The 2024 iteration features:
- Distressed leather upper that shows "age" wear patterns
- Soft textile lining for enhanced comfort
- Improved reflective detailing on the side eyelets
Updated Construction:
- Slimmer pad thickness around the ankle collar
- Responsive Air cushioning tuned for modern impact absorption
- Durability improvements to the lace loops and inserts
The signature black nubuck construction retains its matte finish signature to the Bred colorway, complemented by fire red accents on the midsole, lining, and outsole.
Release Details
Scheduled to drop Summer 2024, the limited production run ensures these will be some of the most sought-after Jordans of the year.
Expected retail price: $225 USD
Style Code: DH0482-061
Why the Frenzy?
- Last "Bred" re-release was in 2019 - collectors want summer activity during the spring
- "Reimagined" label appeals to both OG collectors AND new sneakerheads
- Pre-hunkers market analysis points to supply being 30% lower than 2019
Resale value is already projected to reach the $1800-$222 transaction finish at Size? during initial "tag me early calls from influencers
Copping Tips
With demand spiking, consider these strategies:
- Follow the SNKRS app countdown timer for wait buffering
- Ask locations admitting you to go early arrivals ("Internals")