JJJJound and ASICS Unveil GEL-Quantum 360 Collaboration, Dropping June 26th
The collaborative streak between Montreal's esteemed design studio, JJJJound, and Japanese sportswear giant, ASICS, shows no signs of slowing down. Hot on the heels of another sold-out GEL-Kayano 14 duo, the two brands are keeping their momentum going with a highly anticipated GEL-Quantum 360June 26th.
From Teaser to Full Reveal
Following an initial tease back in May that sent sneaker communities into a frenzy, JJJJound has now pulled back the curtain completely. The full official imagery confirms the studio's signature minimalist approach, transforming the typically futuristic GEL-Quantum 360 model into a paragon of understated luxury.
A Study in Subtlety and Palette
True to the JJJJound ethos, the sneaker is defined by its refined color palette and premium material selection. The design is expected to release in two versatile, neutral colorways that exemplify the studio's "elevated basics" philosophy.
- Colorway 1: Mocha/Taupe
- Colorway 2: Olive Green
The complex mesh and synthetic upper of the GEL-Quantum 360 is reimagined with a suede and nubuck construction, adding a tactile, premium feel. The iconic 360-degree GEL cushioning midsole is tinted in a matching semi-translucent hue, providing a subtle yet distinct contrast and showcasing the shoe's advanced technology.
Branding That Speaks Volumes
JJJJound's branding is characteristically discreet. Co-branding is subtly executed on the woven tongue label and the heel tab, ensuring the design's clean lines and elegant color-blocking remain the focal point. This quiet confidence is a hallmark of the studio's successful partnerships.
Anticipated Release Details
The JJJJound x ASICS GEL-Quantum 360June 26th. As with previous collaborations, availability is expected to be limited.
Given the design studio's cult following and the success of its prior ASICS projects, this release is poised to be one of the most sought-after sneaker drops of the season.
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