The Legend Returns: Air Jordan 4 "Reimagined Bred"
The sneaker world is buzzing with excitement as Jordan Brand prepares to drop one of its most iconic colorways with a modern twist – the Air Jordan 4 "Reimagined Bred". This release is part of Jordan Brand's "Reimagined" series, which takes classic silhouettes and updates them with premium materials and contemporary construction techniques while staying true to their legendary roots.
Design & Heritage
Originally released in 1989, the "Bred" (black/red) colorway of the Air Jordan 4 is one of the most recognizable in sneaker history. The 2024 "Reimagined" version stays faithful to the original design with its black nubuck upper, "Bred" accents on the eyelets and outsole, and the signature mesh side panels.
Key updates include:
- Premium leather construction replacing some original materials
- Aged midsole for a vintage feel straight out of the box
- Modern cushioning technology concealed in the original silhouette
- Nike Air branding on the heel, just like the OG 1989 release
Release Details
Scheduled to drop Spring 2024, the Air Jordan 4 "Reimagined Bred" is expected to be one of the most sought-after releases of the year. Retail price is set at $220 USD, with availability through:
- Nike SNKRS app
- Select Jordan Brand retailers
- Partner boutiques worldwide
Given the original Bred 4's legendary status (worm by Michael Jordan in 1989 playoff games), collectors and casual fans alike should prepare for this to sell out instantly.
Cult Following
The Bred colorway holds special significance in Jordan history. This was one of the models that helped establish sneaker culture, appearing in key moments of Chicago Bulls games and becoming a streetwear staple. The "Reimagined" treatment follows the successful 2022 "Fire Red" reissue, proving Jordan Brand can honor its legacy while moving designs forward.
Pro Tip: