June 20, 2024
Hot on the heels of another sold-out GEL-Kayano 14 duo, the collaborative train between JJJJoundASICSGEL-Quantum 360June 26th.
The Sneaker
Initially teased by JJJJound back in May, the design has now been fully unveiled to the public. This iteration reimagines ASICS' advanced running silhouette through JJJJound's signature minimalist and refined lens.
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Design Philosophy
True to JJJJound's ethos, the sneaker moves away from loud colors and aggressive branding. The studio applies its mastered language of understated luxury, likely focusing on premium materials, a cohesive color palette, and impeccable craftsmanship. The complex structure of the GEL-Quantum 360 provides a unique canvas for JJJJound's minimalist approach, creating a striking contrast between technical sportswear and quiet sophistication.
Building on Success
This release follows the completely sold-out GEL-Kayano 14 two-pack, demonstrating the potent market demand for the partnership between the two brands. By choosing the GEL-Quantum 360, they are continuing their trend of reviving and recontextualizing iconic ASICS performance models for a contemporary lifestyle audience.
Mark your calendars. The JJJJound x ASICS GEL-Quantum 360 collaboration drops on June 26th via JJJJound, ASICS, and select stockists worldwide.