A Fresh Take on the Legendary 1989 Colorway
The sneaker world is buzzing with anticipation as Jordan Brand prepares to release the Air Jordan 4 "Reimagined Bred", a modern reinterpretation of the iconic 1989 original that redefined basketball footwear.
Elevated Design Language
This "Reimagined" version stays true to the OG black, red, and neutral gray color blocking but upgrades every element with premium materials:
- Soft leather upper replaces the original durabuck
- Updated tongue construction with improved comfort
- Original "Nike Air" branding on heel and insole
- 37% post-consumer recycled materials in manufacturing
- Slightly amended shape closer to 1989 specifications
Release Details
| Style Code | DV3742-001 |
|---|---|
| Colorway | Black/Fire Red/Cement Grey/Summit White |
| Release Date | February ☓, 2024* (check Nike SNKRS for updates) |
| Retail Price | $225 USD |
*Release dates subject to change
Why This Release Matters
The original "Bred" colorway gained legendary status when Michael Jordan wore them during his famous "The Shot" game-winner against Cleveland in the 1989 playoffs. The 2024 reimagined version represents the intersection where vintage aesthetics meet modern footwear technology.
"The 'Reimagined' series shows Jordan Brand at its best - respecting the heritage while pushing forward. The upgraded materials on this AJ4 make it feel both nostalgic and fresh simultaneously." - Marcus Rivers, Footwear Chronicle Editor
Try before You Buy
While we don't recommend overpaying on the secondary market, authentic pairs in size 10.5 are currently trading between $350-$425 USD on the resale market, suggesting extremely high demand ahead of release day.
For best chances of securing retail pairs:
- Check sizing - many find AJ4s run small
- Signup notifications on the Nike SNKRS app
- Consider raffles from footsites and boutiques
- Practice the checkout procedure with a general release model