Hot on the heels of another sold-out GEL-Kayano 14 duo, Montreal-based design studio JJJJound and ASICS are maintaining their collaborative momentum with the highly anticipated GEL-Quantum 360 releasing on June 26th.
Originally teased by JJJJound back in May, the design studio has now fully unveiled their latest ASICS collaboration that is poised to become one of the summer's most sought-after sneakers. The full reveal showcases the sophisticated design approach that has become synonymous with the JJJJound brand.
The Design
The GEL-Quantum 360 model provides a futuristic canvas for JJJJound's minimalist aesthetic. Characterized by its full-gravity GEL cushioning system and fluid upper construction, the silhouette receives JJJJound's signature muted color palette treatment. The collaboration maintains ASICS' performance DNA while elevating the model's streetwear credibility through refined material selection and subtle branding touches.
Continuing the Partnership
This latest collaboration follows the successful sold-out GEL-Kayano 14 releases that quickly disappeared from shelves and resell for significant premiums on the secondary market. The pattern suggests that the GEL-Quantum 360 will likely follow the same trajectory, given JJJJound's track record of creating instant sell-outs through their thoughtful approach to product design.
The June 26th release date sets the stage for what will undoubtedly be another triumph in the ongoing partnership between the Montreal design studio and the Japanese sportswear giant. Sneaker enthusiasts and JJJJound devotees alike should prepare for competitive drops across select retailers and brand-owned channels.
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