Mark your calendars: The minimalist sensation meets technical running excellence
Following another rapid sell-out of their GEL-Kayano 14 collection, the partnership between Montreal-based design studio JJJJoundASICSGEL-Quantum 360June 26th.
The Sneaker
Initially teased by JJJJound in May, the studio has now pulled back the curtain for a complete look at the collaborative sneaker. True to JJJJound's signature aesthetic, the GEL-Quantum 360 receives a minimalist makeover, emphasizing premium materials and a subdued color palette that allows the shoe's complex architecture to shine.
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Design Philosophy
The GEL-Quantum 360 is one of ASICS's most technologically advanced running silhouettes, renowned for its 360-degree GEL cushioning system that provides exceptional comfort and impact absorption. JJJJound’s approach re-contextualizes this performance runner into a staple of pared-back luxury.
Expect a focus on tonal colorways, likely featuring the studio's favored earthy neutrals, constructed from奢华 materials like suede and full-grain leather. The design will undoubtedly strip away any unnecessary branding, resulting in a stealthy, sophisticated sneaker that embodies JJJJound's "elevated basics" mantra.
Building Momentum
This release continues a highly successful string of collaborations between the two entities. The recent dual-colorway release of the GEL-Kayano 14 vanished from shelves almost instantly, demonstrating the powerful demand for JJJJound's curated vision applied to ASICS' iconic archive and performance models.
The June 26th drop is poised to be another major moment in the 2024 sneaker calendar, drawing in both dedicated JJJJound collectors and ASICS performance enthusiasts alike.