The Icon Returns: A Deep Dive into the Air Jordan 4 "Reimagined Bred"
Heads up, sneakerheads!
More Than a Re-release: A "Reimagining"
First debuted in 1989, the "Bred" (Black/Red) colorway of the Air Jordan 4 is arguably one of the most legendary in the entire Jordan Brand lineage. It's the shoe Michael Jordan wore when he sunk "The Shot" over Craig Ehlo in the 1989 NBA playoffs—a moment forever etched in basketball history. But the 2024 "Reimagined" version isn't just a simple retro; it's an evolution.
What's New with the "Reimagined Bred"?
The defining feature of this Reimagined iteration is its material updates. Jordan Brand is moving away from the original leather construction to deliver a fresh tactile experience.
- Leather to Nubuck:
- Aged Authenticity:
- Classic Accents Remain:
- Aged Authenticity:
Why the Immense Hype?
This isn't just another retro. The "Bred" colorway is a grail. Its combination of historical significance, a universally flattering color-blocking, and the new "Reimagined" treatment creates a perfect storm of demand.
For older collectors, it's a chance to own a piece of history with a modern, luxury twist. For newer sneaker enthusiasts, it's an opportunity to grab a timeless classic that stands out from the standard re-releases. In a landscape full of new colorways, the return of a king, especially in such prestigious form, is a monumental event.
The Verdict
The Air Jordan 4 "Reimagined Bred"
Be ready on release day. This one will be gone in the blink of an eye.