First teased by the Montreal-based design studio in May, the collaborative sneaker has now been fully unveiled, offering a detailed look at the minimalist aesthetic JJJJound is renowned for, applied to ASICS' advanced technical silhouette.
Design & Aesthetic
The JJJJound x ASICS GEL-Quantum 360 iteration presents a muted, tonal color palette, emphasizing texture and form over loud branding. The design leverages the shoe's complex layered construction, recontextualizing it through JJJJound's signature lens of quiet luxury and everyday essentials.
Release Information
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This release signifies a strategic continuation of the fruitful partnership between the two brands, capitalizing on the strong market demand for their collaborative projects.