A First Look: deconstructing the upcoming Air Jordan 4 "Reimagined Bred"
In the pantheon of sneakers, few silhouettes are as revered as the Air Jordan 4, and few colorways are as iconic as the "Bred." Marrying the two has historically resulted in pure sneaker magic. The upcoming Air Jordan 4 "Reimagined Bred"
The "Reimagined Bred" in all its glory.
The Legacy of the Original
The original "Bred" Jordan 4, released in 1989, is drenched in history. Famously worn by Michael Jordan when he sank "The Shot" over Craig Ehlo in the 1989 NBA playoffs, it instantly became a legend. Its stark black nubuck upper, fiery "Bred" (Black/Red) accents, and distinctive cement grey netting and midsole set a standard for what a basketball-turned-lifestyle sneaker could be. Subsequent retros in 1999, 2008, and 2012 were largely faithful to the original, treating it as a sacred artifact to be preserved.
What Makes It "Reimagined"?
This 2024 version takes a different approach. Instead of simply reproducing the past, Jordan Brand
What You Need to Know
Sneaker culture is built on both tradition and evolution, and the "Reimagined Bred" sits squarely at that intersection. For purists, the shift from nubuck to leather may be a point of contention. However, for many, this fresh take offers a way to own a piece of history without it being a direct replica—it’s a new chapter in the same legendary story.
The release is expected to be one of the most competitive of the year. With its timeless colorway, iconic silhouette, and premium "Reimagined" treatment, this is a shoe that appeals to both longtime collectors and a new generation of fans.
Prepare for launch day. This is one defining moment you won't want to miss.
| Style Code: | DV3742-060 |
|---|---|
| Colorway: | Black/Cement Grey-University Red |
| Release Date: | Q4 2024 (Expected) |
| Price (MSRP): | $225 USD |