The Icon Returns: A Deep Dive Into the Air Jordan 4 "Reimagined Bred"
The legendary "Bred" colorway returns with vintage-inspired details
A Legend Reborn
The sneaker world is buzzing with anticipation for what might be the most significant release of the year – the Air Jordan 4 "Reimagined Bred." This isn't just another retro; it's a thoughtful reinterpretation of one of the most iconic sneakers in history. Jordan Brand is taking the classic 1989 design and infusing it with elements that honor its rich legacy while giving it a contemporary makeover.
Originally released during Michael Jordan's iconic 1989 season, the "Bred" colorway has maintained its status as grail-worthy for generations of sneaker enthusiasts. The latest iteration promises to deliver everything we love about the original while incorporating subtle vintage touches that make this release truly special.
Design & Specifications
- Colorway:
- Upper Material:
- Midsole:
- Outsole:
- Details:
- Special Feature:
- Upper Material:
What Makes It "Reimagined"?
The "Reimagined" treatment takes this classic beyond a simple retro reissue. Jordan Brand has intentionally crafted this release to feel like you've discovered a perfect pair from decades past. The premium black leather features a more pronounced tumbled texture, while the midsole comes pre-aged with a subtle yellowing that normally takes years to develop naturally.
Unlike previous retros that tried to recreate the original exactly, this version embraces the shoe's history and the natural aging process that collectors cherish. The "Nike Air" branding on the heel tab completes the authentic 80s aesthetic that hardcore fans have been requesting for years.
Release Details & Anticipation
Expected to drop in late 2023 or early 2024, the Air Jordan 4 "Reimagined Bred" is projected to be one of the quickest sellouts of the year. With sizes expected to be extremely limited, the resale market is already buzzing with projected values well above retail.
Key Information:
| Style Code: | DH6927-060 |
| Release Price: | $210 USD |
| Regional Release: | Global |
| Availability: | SNKRS App, select retailers |
The Final Verdict
The Air Jordan 4 "Reimagined Bred" isn't just another sneaker release – it's a cultural moment. As part of a strong lineup that includes the DMP 11s and Military Blue 4s, this particular model stands out for its perfect balance of heritage and innovation. Whether you're a longtime collector or new to the game, this is one release that deserves a spot in your rotation.
Get those fingers ready for raffles, set those alarms for drop day, and prepare to witness one of the defining sneaker moments of the year. The legacy continues, reimagined for a new generation.
Why This Release Matters
In an era of constant collaboration and experimental designs, the "Reimagined Bred" represents a return to heritage storytelling. It's a sneaker that respects its history while acknowledging what modern collectors value – premium materials, thoughtful details, and that elusive "wearable history" feeling.