The Crown Returns: Air Jordan 4 "Reimagined Bred"
Expected Release: Holiday 2024
Projected Price: $220 USD
The Legacy Reborn
When the original Air Jordan 4 "Bred" launched in 1989, it revolutionized basketball footwear forever. Designed by the legendary Tinker Hatfield, the silhouette combined performance innovation with street-ready style. Now, 35 years later, Jordan Brand is bringing back the crown jewel with a "Reimagined" treatment that honors its legacy while pushing forward.
The "Reimagined Bred" takes everything we loved about the original and elevates it. While maintaining the iconic black nubuck upper and contrasting grey accents, this version features premium leather construction that gives the shoe a richer, more luxurious feel. The familiar cement grey netting and eye stays remain, creating that perfect contrast we've cherished for decades.
What Makes It Special
- Premium black leather replaces the original nubuck
- Authentic cement grey detailing on mudguard and heel
- Classic "Nike Air" branding on the heel tab
- Enhanced comfort with modern cushioning technology
- Vintage-inspired midsole with slight oxidization effect
More Than Just a Shoe
The Bred colorway holds special significance in Jordan history. This was the shoe Michael Jordan wore during his iconic "The Shot" against Cleveland in the 1989 playoffs. That moment cemented (pun intended) both MJ's legacy and the AJ4's place in sneaker history.
What separates this "Reimagined" version from previous retros is the attention to detail. Jordan Brand isn't just re-releasing an old favorite—they're thoughtfully updating it for today's sneaker culture while preserving its soul. The materials feel more premium, the construction seems more refined, yet the essence remains unmistakably Bred.
How to Rock Them
The beauty of the Bred 4s lies in their versatility. They work equally well with:
- Streetwear:
- Athleisure:
- Unexpected:
- Athleisure:
For the Collectors
Given the immense hype surrounding this release, expect campouts and instant sellouts. The combination of the beloved Bred colorway with the "Reimagined" treatment creates a perfect storm of demand. If you manage to cop a pair, you're holding a piece of sneaker history that bridges generations.
Compared to the DMP 11s and Military Blue 4s releasing around the same time, the Reimagined Breds might just be the crown jewel of Jordan Brand's 2024 lineup. They represent the perfect balance of nostalgia and innovation that today's sneaker culture craves.
The Verdict: