Following another successful sold-out release of the GEL-Kayano 14 collection, the collaborative partnership between Montreal-based design studio JJJJound and ASICS continues to gain momentum. The brands have officially announced their upcoming GEL-Quantum 360 collaboration, set to launch on June 26th.
About the Collaboration
Initially previewed by JJJJound back in May, the design studio has now provided sneaker enthusiasts with a comprehensive look at the complete design. This marks another chapter in the ongoing relationship between the minimalist design firm and the Japanese sportswear giant.
Design Philosophy
Staying true to JJJJound's signature aesthetic, the GEL-Quantum 360 collaboration embraces a refined, minimalist approach while leveraging ASICS' technical footwear expertise. The design showcases JJJJound's ability to reimagine performance silhouettes through their distinct design lens.
Continued Partnership Success
The June 26th release continues what has proven to be a successful collaboration pattern between the two brands. Their previous GEL-Kayano 14 releases saw immediate sell-outs, demonstrating the strong market reception to JJJJound's interpretation of ASICS' classic models.