The Legacy Continues
First debuting in 1989, the Air Jordan 4 "Bred" instantly became an icon when Michael Jordan wore them during his famous "The Shot" game-winner against the Cleveland Cavaliers. Now, over three decades later, Jordan Brand is bringing back this legendary colorway with a modern "Reimagined" treatment that pays homage to its rich heritage while introducing contemporary updates.
What Makes It "Reimagined"?
The 2024 "Reimagined" version stays true to the original design DNA while incorporating several key updates:
- Leather Upper:
- Aged Midsole:
- Original Details Preserved:
- Nike Air Branding:
- Aged Midsole:
Design Breakdown
The color scheme remains true to the original "Bred" (black/red) formula that made the sneaker legendary. The black leather upper creates a stark contrast against the fire red accents on the midsole eyelets and outsole. The grey netting and midsole provide the perfect neutral balance, while the signature cement grey elephant print on the toe and heel adds that unmistakable Jordan 4 character.
Why This Release Matters
Unlike many retro releases, the "Reimagined" series represents Jordan Brand's commitment to honoring iconic silhouettes while pushing design forward. This approach respects the sneaker's history while making it relevant for today's collectors and enthusiasts. The Air Jordan 4 "Reimagined Bred" isn't just another retro—it's a conversation between the past and present of sneaker culture.
For Collectors & Enthusiasts
Given the original 1989 Bred 4s command thousands of dollars in deadstock condition, this Reimagined version offers a more accessible way to own a piece of Jordan history. Early reactions from the sneaker community suggest this will be one of the most sought-after releases of 2024, with resell prices expected to soar shortly after launch.
Styling the Bred 4s
The black and red colorway makes these incredibly versatile. Pair them with:
- Black denim and a white tee for a classic streetwear look
- Joggers and a hoodie for ultimate comfort
- Even smarter casual outfits to add a sporty edge
Hype Level: MAXIMUM
With the success of previous Reimagined releases like the Air Jordan 3 "White Cement," expectations are sky-high for the Bred 4. Early images have already generated massive buzz across social media platforms and sneaker forums, guaranteeing this will be an instant sell-out.
The Air Jordan 4 "Reimagined Bred" represents everything that makes sneaker culture exciting: heritage, innovation, and undeniable style. Whether you're a longtime collector or new to the game, this is one release you won't want to miss. Set those alarms and prepare for launch day—this icon is coming back with a vengeance.