Following the rapid sell-out of their recent GEL-Kayano 14 collection, the partnership between Montreal's revered design studio JJJJound and ASICS shows no signs of slowing down. The collaborators are preparing to drop their highly anticipated GEL-Quantum 360 model on June 26th, marking another milestone in their ongoing synergy.
The Unveiling
Initially teased in May, JJJJound has now released complete imagery and specifications for the upcoming silhouette. The GEL-Quantum 360 represents a significant technical achievement in ASICS' running portfolio, and this collaborative iteration recontextualizes the performance model through JJJJound's signature minimalist lens.
Design Philosophy
True to JJJJound's established aesthetic, the sneaker appears to embrace a muted, tonal color scheme that emphasizes material quality and sophisticated palette over overt branding. The complex midsole construction of the GEL-Quantum 360 provides a striking contrast to the studio's characteristically restrained upper design, creating a compelling fusion of technical sportswear and understated streetwear sensibilities.
Continuing Momentum
This release continues what has become a consistently successful partnership between the two entities. Their previous collaborations have proven extremely popular among sneaker enthusiasts and design aficionados alike, often selling out within minutes and commanding significant attention on resale markets. The choice of the GEL-Quantum 360 model suggests both parties are continuing to explore deeper within ASICS' extensive archive, moving beyond the recently popularized vintage running silhouettes.
Availability
The JJJJound x ASICS GEL-Quantum 360 collaboration will be available through JJJJound's web store, ASICS' selected retail partners, and specialty sneaker shops beginning June 26th. Given the track record of this partnership and the enthusiastic response to the initial announcement, prospective buyers should anticipate high demand and limited inventory.