Following the rapid sell-out of their recent GEL-Kayano 14 collaborations, the creative partnership between Montreal-based design studio JJJJound and Japanese sportswear giant ASICS shows no signs of slowing down. The two entities are poised to continue their successful run with a highly anticipated take on the ASICS GEL-Quantum 360, scheduled for release on June 26th.

The Unveiling

Initially teased by JJJJound in May, the design studio has now pulled back the curtains completely, offering a comprehensive look at the collaborative silhouette. The full unveiling confirms the meticulous and refined aesthetic that has become synonymous with the JJJJound brand, applied here to ASICS's technologically advanced model.

Design Expectations

While detailed specifications will be clarified closer to the launch, the GEL-Quantum 360 is known for its maximalist cushioning and full-foot GEL technology. When filtered through JJJJound's minimalist and tonal design philosophy, the result is expected to be a masterclass in juxtaposition—where avant-garde comfort meets understated, everyday elegance. This collaboration is set to recontextualize a performance shoe into a premium lifestyle essential.

Building Momentum

This release continues a prolific and impactful partnership. The immediate success of their previous GEL-Kayano 14 packs demonstrated a strong market appetite for JJJJound's nuanced approach to ASICS's archival running models. The choice of the GEL-Quantum 360 signals a continuation of this strategy, while also pushing into a more structurally pronounced and modern silhouette from the ASICS catalog.