After the massive success of their recently sold-out GEL-Kayano 14 collection, the creative partnership between Montreal-based design studio JJJJound and Japanese sportswear giant ASICS shows no signs of slowing down. The duo is set to continue their hot streak with a highly anticipated collaboration on the ASICS GEL-Quantum 360, scheduled for release on June 26th.
The Sneaker
Initially teased by JJJJound back in May, the design has now been officially and fully unveiled, giving sneakerheads a complete look at what's to come. The GEL-Quantum 360 serves as the canvas for this project, a model renowned for its full-length GEL cushioning system that provides exceptional comfort and a distinctive, modern silhouette.
JJJJound's Signature Touch
True to JJJJound's minimalist and refined aesthetic, the collaboration strips away unnecessary embellishments. The sneaker is expected to feature a muted, tonal color palette, premium material choices, and the studio's iconic, understated branding. This approach allows the shoe's advanced technical construction and unique bubbled midsole to remain the focal points, while elevating the overall design with a sophisticated, everyday-wear sensibility.
Building Momentum
This release comes "hot on the heels" of the completely sold-out GEL-Kayano 14 two-pack, demonstrating the consistent demand and buzz generated by the JJJJound x ASICS partnership. Each collaborative release has been met with immediate sell-outs and high resale value, cementing their status as one of the most sought-after pairings in the contemporary sneaker market.
The June 26th drop is poised to be another major event for collectors and fans of both brands, merging ASICS's performance heritage with JJJJound's keen eye for contemporary, minimalist design.