Scheduled Release: June 26, 2023

The collaborative train between Montreal-based design studio JJJJound and Japanese sportswear giant ASICS shows no signs of slowing down. Fresh off the success of their instantly sold-out GEL-Kayano 14 two-pack, the partners are poised to deliver another grail-worthy silhouette: the JJJJound x ASICS GEL-Quantum 360.

Initially teased by the studio in a cryptic May post, the complete design has now been officially unveiled, sending sneaker enthusiasts into a frenzy. The collaboration taps into ASICS' innovative GEL-Quantum 360 model, renowned for its full-length GEL cushioning system that provides exceptional comfort and a distinct, modern aesthetic.

Design and Aesthetic

True to JJJJound's minimalist philosophy, the sneaker reimagines the technically complex silhouette in a muted, tonal color scheme. The upper appears to be constructed from a mix of premium suede and mesh, offering both texture and breathability. The design focuses on a sophisticated palette, likely favoring shades of grey, beige, or olive, which aligns with JJJJound's signature understated and wearable style.

The defining feature of the GEL-Quantum 360—the visible 360-degree GEL cushioning midsole—is present, providing a striking contrast between the shoe's minimalist upper and its futuristic, performance-based foundation.

Release Details

Mark your calendars. The JJJJound x ASICS GEL-Quantum 360 collaboration is set to release on June 26th. As with previous JJJJound projects, expect an extremely limited rollout through select retailers and the official JJJJound webstore. Given the track record of this partnership and the popularity of the design, another swift sell-out is almost guaranteed.

This release further cements the powerful synergy between JJJJound's curated design vision and ASICS' technical footwear prowess, offering a perfect fusion of high-fashion sensibility and athletic performance.