The sneaker world is buzzing with excitement as Jordan Brand officially announces the return of one of the most iconic colorways in basketball history—the Air Jordan 4 "Reimagined Bred." Set to release in 2024, this legendary silhouette is getting a modern makeover while staying true to its roots that made it an instant classic.
A Legacy Forged in 1989
Originally released in 1989, the Air Jordan 4 "Bred" (Black/Red) made an immediate impact both on and off the court. Designed by the legendary Tinker Hatfield, this model marked several firsts for the Jordan line—it was the first Jordan to release globally and featured innovative mesh panels and plastic wing eyelets that would become signature elements.
More importantly, the "Bred" colorway became forever etched in basketball history thanks to Michael Jordan's iconic "The Shot" over Craig Ehlo during the 1989 NBA playoffs—a moment that elevated this shoe from mere footwear to cultural artifact.
What's New in the Reimagined Version?
The "Reimagined" treatment follows Jordan Brand's recent approach of updating classics with premium materials and subtle design tweaks:
- Premium Leather Upper:
- Updated Color Blocks:
- Modern Comfort:
- Nike Air Branding:
- Updated Color Blocks:
Why This Release Matters
For veteran collectors, the "Bred" 4 represents one of the holy grails of sneaker culture. Previous retros in 1999, 2008, 2012, and 2019 have all sold out instantly, with pairs often quadrupling in value on the resale market. This "Reimagined" version continues the legacy while offering something new for both OG enthusiasts and newcomers to the culture.
Anticipated Release Details
While official dates are still under wraps, industry insiders suggest the Air Jordan 4 "Reimagined Bred" will drop in holiday 2024, with potential early access through the SNKRS app and select Jordan Brand retailers worldwide. Pricing is expected to be in the $220-$250 range, consistent with recent Reimagined releases.
The Air Jordan 4 "Reimagined Bred" represents more than just another retro—it's a celebration of basketball heritage, design innovation, and cultural impact. As we await more details, one thing is certain: this is one release that will have sneakerheads lining up for days and refreshing websites until their fingers bleed. The legend continues, reimagined for a new generation.