Originally released in 1989, the "Bred" (Black/Red) colorway of the Air Jordan 4 is steeped in history. It was the shoe Michael Jordan wore when he hit "The Shot" over Craig Ehlo in the 1989 NBA playoffs—a moment of iconic sporting brilliance forever etched in memory. This heritage grants the Bred 4 a sacred status, a grail for collectors and a symbol of basketball's gritty, golden age.

The "Reimagined" Treatment

Jordan Brand's "Reimagined" series is about more than a simple retro re-issue; it's about revisiting a classic through a modern lens. For 2024, the treatment bestowed upon the Bred 4 is both a nod to nostalgia and a step forward in luxury and materials.

The most significant update is the shift from the original solid rubber toe cap and durable netting to a buttery-soft full-grain leather construction. This premium material replaces the classic plastic eyestays and heel tab, offering a richer, more sophisticated look and feel. The signature mesh panels and supportive wings remain, ensuring the iconic silhouette is unmistakably a Jordan 4.

The color-blocking, however, remains faithfully menacing: a deep black nubuck overlays the new white leather upper, contrasted with vibrant "Fire Red" accents on the midsole, tongue, and heel. The result is a perfect fusion of the classic Bred attitude with elevated, contemporary craftsmanship.

Why the Hype is Real

This release is poised to be monumental. It combines the irresistible appeal of a heritage colorway with the fresh excitement of new materials and design philosophy. For longtime fans, it's a chance to own a piece of history, remastered. For a new generation, it's an opportunity to experience a legend in a全新的 light.

As with all major Jordan drops, anticipation is sky-high. The combination of limited production runs and massive demand means these will be one of the fastest-selling sneakers of the year. If you're aiming to secure a pair, preparation is key: set those reminders, have your payment info ready, and may the odds be ever in your favor.

The Air Jordan 4 "Reimagined Bred"