Hot on the heels of another sold-out GEL-Kayano 14 duo, JJJJound and ASICS are keeping their momentum going with a highly anticipated GEL-Quantum 360 collaboration, which is officially set to drop on June 26th.
First unveiled by the Montreal-based design studio back in May, the project had been kept under wraps with only teasing glimpses available to the public. Now, JJJJound has lifted the veil entirely, giving sneaker enthusiasts a comprehensive look at what to expect from this minimalist take on a technical modern runner.
A Study in Refined Minimalism
True to JJJJound's signature aesthetic, the collaboration strips the complex ASICS GEL-Quantum 360 silhouette down to its essentials. The sneaker is presented in a clean, muted color palette, featuring subtle grey tones throughout the mesh upper and luxurious suede overlays.
The design emphasizes texture and form over flashy branding, with the only conspicuous JJJJound markings appearing on the woven tongue label and the insoles. The iconic ASICS stripes and branding on the heel are executed in a tonal, understated manner, allowing the shoe's structure and premium materials to take center stage.
Why This Release Matters
This partnership continues a proven successful formula for both brands. JJJJound has built a formidable reputation for its ability to reinterpret classic and modern silhouettes through its minimalist lens, often creating instant sell-outs. ASICS, on the other hand, continues its strong momentum in the lifestyle and collaborative space, proving its performance models have significant fashion appeal.
Following the rapid success of their previous GEL-Kayano 14 releases, the hype for this GEL-Quantum 360 is expected to be immense. It represents a fusion of JJJJound's quiet luxury philosophy with ASICS's advanced cushioning technology, making it a must-have for collectors of high-end collaborations.
Release Details
The JJJJound x ASICS GEL-Quantum 360 will be released on June 26th.
Availability is expected through the JJJJound web store