The sneaker world is buzzing with anticipation as Jordan Brand prepares to release the Air Jordan 4 "Reimagined Bred", one of three highly anticipated Jordan drops this season alongside the Air Jordan 11 "DMP" and Air Jordan 4 "Military Blue".
The Legacy Returns
Originally released in 1989, thee Bred (Black/Red) colorway of the AJ4 is considered one of the most iconic sneakers in basketball history. This 2023 "Reimagined" version stays true to the OG heritage while introducing premium modern touches that collectors will appreciate.
What's New in the Reimagined Version
- Luxurious leather construction replaces the original Durabuck material
- Subtle premium finishing touches throughout the silhouette
- Improved comfort with modern cushioning technology
- Nike Air branding in the heel, matching the original specs
Why This Drop Matters
The Air Jordan 4 "Bred" is more than just a sneaker - it's a cultural artifact. Worn by Michael Jordan during his legendary "Shot" over Craig Ehlo in the 1989 playoffs, this silhouette represents a defining moment in basketball history.
"The Reimagined series gives us a chance to honor the legacy while moving the design forward. With the Bred 4s, we're bringing back that iconic look but with materials that meet today's premium expectations," says Jordan Brand designer.
Release Details
| Release Date: | November 23, 2023 (Black Friday) |
| Price: | $220 USD |
| Colorway: | Black/Fire Red-Cement Grey |
| Style Code: | DH6927-061 |
While all three upcoming Jordan releases (DMP 11s, Military Blue 4s and Reimagined Bred 4s) will be major, industry insiders predict the Air Jordan 4 "Reimagined Bred"
Will you be trying to cop?