Air Jordan 4 "Reimagined Bred": The Iconic Colorway Returns
2025-06-24
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The sneaker world is buzzing with excitement as Jordan Brand officially announces the return of one of its most legendary colorways—the Air Jordan 4 "Reimagined Bred". This 2024 release brings back the iconic black-and-red scheme with modern updates that honor the original 1989 design.
What's New in the Reimagined Version?
- Premium Materials:
- Authentic Aging:
- Nike Air Branding:
- Authentic Aging:
Why This Shoe Matters
First worn by Michael Jordan during the 1989 NBA playoffs, the Bred colorway became instantly iconic when MJ sank "The Shot" over Craig Ehlo in Game 5 of the first round. This moment cemented the AJ4's place in basketball—and sneaker—history.
"The Bred 4 isn't just a sneaker—it's a piece of cultural heritage. That premium black nubuck and fire-engine red make one of the most menacing color combinations ever." - Sneaker News
Release Details:
| Style Code | Release Date | Retail Price |
|---|---|---|
| DQ4927-006 | February 17, 2024 | $210 USD |
For collectors, note that this forms part of Jordan Brand's 2024 "Reimagined"
How to Wear Your Bred 4s
These OG kicks pair perfectly with:
- Classic denim jeans (black or light wash)
- Minimalist streetwear in neutral tones
- Sporty shorts for that 90s basketball vibe