The Crown Returns: A Reimagined Icon in the Air Jordan 4 "Bred"
October 26, 2023
The sneaker world is buzzing with a level of electricity that can only mean one thing: a King is returning. Following the seismic waves caused by the Air Jordan 11 "DMP"Air Jordan 4 "Military Blue", Jordan Brand is poised to drop its most anticipated release of the year—the Air Jordan 4 "Reimagined Bred".
Why the "Bred" 4s Are Legendary
Originally released in 1989, the Black/Cement Grey-"Bred" colorway of the Air Jordan 4 is etched into the very foundation of sneaker history. It's the shoe Michael Jordan wore when he hit "The Shot" over Craig Ehlo in the 1989 NBA playoffs—a moment of iconic athletic brilliance that transcended the sport. This shoe isn't just footwear; it's a relic.
The "Reimagined" Treatment
The "Reimagined" series from Jordan Brand is not a simple re-issue. It's a philosophy. It’s about taking a hall-of-fame silhouette and respectfully updating it with modern materials and construction techniques while preserving its soul.
For this iteration, the classic sturdy leather upper has been swapped for buttery soft, premium nubuck. This change transforms the shoe's character entirely. The familiar matte black finish now has a rich, textured depth and a luxe feel that differs from the original's tougher, utilitarian aesthetic. The signature cement grey splatter on the midsole and heel tab remains, providing that crucial hit of contrast we all know and love.
Design Details & Features
- Material Upgrade:
- Authentic Color-Blocking:
- Classic Branding:
- Comfort:
- Authentic Color-Blocking:
Why You Need to Be Ready
Let's be clear: this is an instant sell-out. The combination of the IV's timeless design, the cultural weight of the "Bred" colorway, and the premium "Reimagined" treatment creates a perfect storm of hype. It will be a contender for Sneaker of the Year, and its release will be a frenzy.
Whether you're a longtime collector who remembers the '89 original or a new fan drawn in by the modern allure, the Air Jordan 4 "Reimagined Bred" is more than a sneaker—it's a defining moment, re-born for a new generation.
Stay locked on our release calendars. This is one you won't want to miss.