Air Jordan 4 "Reimagined Bred": The Icon Returns With a Modern Twist
The sneaker world is buzzing with anticipation as Jordan Brand prepares to drop the Air Jordan 4 "Reimagined Bred", a contemporary take on one of the most iconic colorways in basketball shoe history.
Legacy of a Legend
The original "Bred" Air Jordan 4, released in 1989, changed sneaker culture forever. Worn by Michael Jordan during key moments in his career, the black, red, and cement grey color scheme became instantly recognizable.
"That shoe, at that time, was something revolutionary. It felt like I was wearing the future."
What's New in the Reimagined Version
- Premium Materials:
- Updated Comfort:
- Original Details:
- Aged Midsole:
- Updated Comfort:
Release Details
| Release Date: | Holiday 2023 (expected) |
| Retail Price: | $210 USD |
| Style Code: | DH6927-061 |
| Where to Buy: | SNKRS App, select Jordan Brand retailers |
Why This Drop Matters
The Air Jordan 4 "Reimagined" series represents a new direction for Jordan Brand - respecting legacy while incorporating modern touches that today's sneakerheads demand. The "Bred" colorway holds special significance as one of the most reissued Jordan designs and remains the favorite of many OG collectors.
Early reception from sneaker review YouTube channels suggests this will be one of the most sought-after shoes of 2023, with some predicting it will instantly fetch 2-3x retail on the resale market.
Will you be trying to cop a pair? Let us know in the comments which Jordan reimagining has been your favorite so far!