Sneakerheads, rejoice! Jordan Brand is bringing back one of the most iconic colorways in their history with a fresh twist—the Air Jordan 4 "Reimagined Bred". This highly anticipated release is part of their ongoing "Reimagined" series that gives classic silhouettes modern updates while maintaining their legendary status.
Redefining a Legend
The original "Bred" (Black/Red) colorway debuted in 1989 and instantly became one of Michael Jordan's most-worn playoff sneakers. The 2023 "Reimagined" version maintains the same striking black, red, and gray color blocking but with premium material upgrades:
- Buttery full-grain leather upper replaces the original nubuck
- Contrasting red-brick detailing on the midsole
- Original Nike Air branding on the heel tab
- Special "Reimagined" labeling on the inside tongue
Why This Release Matters
The Air Jordan 4 sits at a perfect crossroads of collectibility and wearability. Among AJ retros, the 4s remain favorites for their comfortable ride and versatile styling. This re-release brings Jordan's 1989 playoff sneakers back into rotation right as vintage basketball styling dominates streetwear.
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Early mockups suggest this could be one of the cleanest Reimagined releases yet. Unlike some past "remastered" versions that dramatically altered materials, this Bred keeps things classic with quality that finally matches the original's premium $110 1989 pricing (equivalent to about $250 today).
"Seeing Michael dominate the playoffs in the Bred 4s made this the first AJ I ever lusted after. Butter leather on this version? Yes please." —@SNEAKERHEADCHRONICLES
Complementing Classics
The "Reimagined Bred" isn't the only retro heating up shelves this season. Collector circles are also buzzing about: