The Air Jordan 4 "Reimagined Bred": A Modern Twist on a Classic
In the ever-evolving world of sneaker culture, few releases generate as much excitement as the reimagining of classic colorways. The Air Jordan 4 "Reimagined Bred" stands as one of 2024's most anticipated drops, bringing new life to one of Michael Jordan's most iconic sneakers while respecting its legendary heritage.
The Legacy of the Bred Colorway
Originally released in 1989 as part of Michael Jordan's championship-winning season, the black/red (Bred) color scheme became synonymous not just with Jordan's dominance but with the entire sneaker culture movement. The "Do the Right Thing" campaign controversy only added to its legendary status in pop culture.
The 1989 "Bred" AJ4
What's New in the Reimagined Version?
- Premium leather construction replaces the original nubuck for modern durability and luxury
- Updated shape and proportions true to recent AJ4 Retros
- Authentic aged midsole for "vintage" appeal out of the box
- Nike Air branding on the heel (rather than Jumpman logo) for vintage accuracy
- Improved comfort technology while maintaining the original look
Release Details
| Release Date: | December 7, 2024 |
| Price: | $220 USD |
| Stockists: | SNKRS App, select Nike retailers, Jordan Brand stores |
| Style Code: | DC0981-006 |
The "Reimagined" line represents Jordan Brand's attempt to satisfy both OG collectors and new sneakerheads by bridging the gap between historical accuracy and modern construction. The Air Jordan 4 "Reimagined Bred" particularly succeeds at this, offering what might become the new definitive version of this legendary silhouette.
"When they manage to reimagine a sneaker this perfectly, it makes you wonder why they would ever release another version again." - Complex Sneakers
Will you be chasing the Air Jordan 4 "Reimagined Bred" or preparing for the eventual Military Blue drop instead? Share your sneaker release priorities in the comments.